“How to Generate Highly Targeted Leads and Loyal Customers.”

Internet marketing made simple for sales professionals.

In today’s market buying leads from lead providers can’t be your only marketing approach. Fortunately for you generating your own exclusive leads has never been easier.

We know that your probably looking for additional ways to generate leads as we speak. But finding a steady stream of high quality exclusive leads seems impossible to most sales professionals.

Why? Because having a high quality lead machine is a major key to your success and most business people have no idea what that is.

The problem today

You may be facing one of more of these issues in your business today.

• Not enough quality leads
• Not enough renewal business
• Not enough referral business
• Too much time spent on the phone

What is the solution? You need to create a lead machine, or a matrix as we call it, that will generate exclusive leads built on relationship and trust. If you had leads that were calling you, that were not shared with any other brokers, would that give your bottom line a boost? I think so. Also by generating leads using “relational marketing” you can double or triple that amount of renewals and referrals that you get.

How can I do that?

Because of today’s technology and the arrival of social media sites like Facebook, Twitter, and Youtube it’s easier than ever to personally connect with a large audience.

But just telling people what you ate for dinner is not going to get it done. You have to be able to connect with people, provide valuable content, and then create an automated marketing system.

This system has to be able to build relationships and create trust by using blogs, social media, and search engine marketing. With this matrix you can absolutely build out a well oiled lead machine.

Like I said how can I do that?

Well, we would like to show you. We have created a 7 part webinar series titled the “7 Day Video Bootcamp” to explain exactly what to do to make this happen.

Here is what you’ll learn in the 7 Day Video Bootcamp.

• The psychology of selling “You” online
• Creating a legit website
• The crazy online money making ninja tactics
• How to easily create a “Lead Magnet” and position yourself as an expert
• The social media success secrets
• Beating the big guys in search marketing
• Piecing together your lead machine

Below is a video showing the system and how to use it.

Sounds too good to be true, why are you giving it away?

That’s a good question. We actually haven’t always given this away. In fact this has been our best selling product. We decided to give it away to you for a few reasons.

1. There is a lot of garbage online today and we want to show you we’re a legit company with legit products. By us giving away our best selling product we want to prove our expertise in the industry and start helping you generate high quality leads immediately.
2. We provide additional video tutorial systems that can help you generate exclusive leads. These “how to” tutorials we sell will give you additional step by step training. By giving you the 7 Day Video Bootcamp you can see for yourself these are worth the investment.
3. We also provide web design services and Internet marketing consulting. Showing you our expertise is very important. We don’t just talk it we live it. We own a design and marketing firm that can walk you through the process or take on any project you’d like. The 7 Day Video Bootcamp will provide you with great insights into what we can do for you.

We’re not hiding anything. We want to provide you awesome training and help you generate high quality leads and loyal customers. If we do that right then hopefully we’ll be an obvious choice for any additional marketing needs you have.

What to do next. Fill out the box below and we’ll send you over your first tutorial.

Make sure to check your email and put us on your white list. We don’t do anything spammy but since a lot of less honest Internet marketers do, our email could end up in your spam.

Of course we will never rent, sell or share your email address. That would definitely not be cool.

Twitter is a major player in the world of social media marketing. Over at BB Ro Marketing we’re in the middle of a video tutorial series called Twitter Business Basics.

If you are not using Twitter to generate highly targeted leads, traffic and new clients for your business you really need to check it out.

Happy New Year Yall!

I am very excited about the beginning of this year. We are starting off 2010 by launching a new program, oh and it’s free.

Lead Traffic Matrix Blogs is a free blogging platform put together specifically for you who are interested in Internet marketing. Lead Traffic Matrix Blogs use the Wordpress MU (multi user) platform to create a unique blogging experience.

LTM Blogs take all the benefit of a wordpress.com account (free, easy setup, no hosting charges, etc.) and adds all the great features of a hosted wordpress.org site (sharp customizable themes, plugins for Internet marketing, SEO, social media, etc.).

LTM Blogs has over 30 business quality customizable themes and 20 plus plugins designed specifically for the Internet marketer.

If you’re just getting started with Internet marketing this is a perfect step to get you going quickly and effectively.  Check out the videos below for a brief overview of the system or just click the link below for the newbie Internet marketers all-in-one blogging system.

Lead Traffic Matrix Blogs

Part 1 – Signing Up

Part 2 – Back office Basics

]]> http://leadtrafficmatrix.com/introducing-lead-traffic-matrix-blogs/feed/ 0 http://leadtrafficmatrix.com/insurance-lead-provider-tricks-to-beware-of/ http://leadtrafficmatrix.com/insurance-lead-provider-tricks-to-beware-of/#comments Mon, 14 Dec 2009 23:20:26 +0000 William Robbins http://leadtrafficmatrix.com/?p=280

My experience working as a sales rep for a health insurance lead provider showed me a dirty side to online insurance marketing.

Not all lead providers are scandalous…I actually worked for a decent company.

But you need to be aware of some of the tricks or tactics that get used to generate these leads. Knowledge is power.

Again, I’m not here to bash lead providers. If you buy leads and make money, great! If you’re looking for ways to generate your own exclusive leads and loyal customers for a fraction of the price then that’s the Lead Traffic Matrix.

This post has some additional insights than what we covered in our free webinar on successful internet insurance marketing.

Here are some insider secrets about the internet lead business.

We covered in the webinar some of the most common bad leads such as…

* Incorrect contact info
* Shared 25 times
* Uninsurables

Even when you close a lead they tend to renew and refer you additional business at very low rates.

Now you can’t get a lead credit from your lead provider because they not “bad” but they still are not very good.

Lead providers will also sell leads to other lead providers. If they can only share that lead 3 or 4 times they’ll just
sell it to another lead provider who sells it who knows how many more times.

There is also incentivized leads.  These must be the worst possible leads out there.

What are incentivized leads?

They are leads that are generated by making people select “sponsors” offers in order to get their free screen saver, dinner for two, a possible trip to Disney Land, or whatever.

It becomes difficult to know what leads you’re actually getting from lead providers because lead providers will
actually mix these bad leads in with their good leads.

They attempt to strike a balance so that the leads are cheap for them and just good enough that you don’t drop them.

Now you know some things that you may have not known before.

When you start getting shady leads you can do a few things to improve them.

• Ask the lead why they left their info.  You’ll learn  a lot from the lead themselves as to what’s up.
• Confront the lead provider. Sometimes they just don’t know what’s wrong.
• Try a different advertising source. Don’t get beat up on leads…if it ain’t working, it ain’t working.

Be aware. Explore different options.

Below is a recent post from Seth Godin’s blog.  He is giving away a very thought provoking ebook of random thoughts from inspiring leaders of our day.

As I was ready this, I realized that I get way to stuck in the things I do.

I need to focus more on why I do the things I do, rather than how I do all the stuff on my to-do list.

The download link is below. Check it out and then come back to comment on what your thinking about.

What Matters Now: get the free ebook

Now, more than ever, we need to shake things up.

Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around. I hope a new ebook I’ve organized will get you started on that path. It took months, but I think you’ll find it worth the effort. (Download here).

Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year. From bestselling author Elizabeth Gilbert to brilliant tech thinker Kevin Kelly, from publisher Tim O’Reilly to radio host Dave Ramsey, there are some important people riffing about important ideas here. The ebook includes Tom Peters, Jackie Huba and Jason Fried, along with Gina Trapani, Bill Taylor and Alan Webber.

Here’s the deal: it’s free. Download it here. Or from any of the many sites around the web that are posting it with insightful commentary. Tweet it, email it, post it on your own site. I think it might be fun to make up your own riff and post it on your blog or online profile as well. It’s a good exercise. Can we get this in the hands of 5 million people? You can find an easy to use version on Scribd as well and from wepapers. Please share.

For all that don’t know by now, Jim Rohn passed on December 5th.  Jim Rohn was an amazing business philosopher and thinker.  I didn’t know Jim personally, but he had a tremendous impact on my life. His teaching was simple, fundamental and extremely profound.

If you have never had the honor of experiencing his teaching I have included a video to watch. I would highly recommend that you get your hands on as many of his trainings as possible.

This is my favorite quote by Jim, “Don’t wish for less problems, wish for more skills.”

]]> http://leadtrafficmatrix.com/thank-you-jim-rohn/feed/ 1 http://leadtrafficmatrix.com/twitter-101-for-insurance-agents/ http://leadtrafficmatrix.com/twitter-101-for-insurance-agents/#comments Wed, 09 Dec 2009 16:59:46 +0000 William Robbins http://leadtrafficmatrix.com/?p=231

Insurance agents have been coming to Twitter by the bus load.  And many are annoying everyone else on Twitter. If this is you make sure you’re following these 3 simple techniques to make friends and not foes.

1) Let people know who you are.

Who are you? Not what company you work for or what carriers you sell. People buy from real people. The more you hide behind a company name or the products you carry the worse you will do at building relationships, earning trust and creating loyal customers.

There are a few ways you can let someone know who you are…

• Create a Twitter username that is your name.  Not @healthinsuranceforless (not a real user name at this time)
• Tweet like you talk.  Be conversational even if you are pitching something (more on this later)
• Be authentic. People can’t stand the phony sales guy in the real world or on Twitter.

2) Don’t always have something to sell

Twitter is about networking. Would you go to a local networking event and every time someone with a hello-my-name-is sticker walked up you say “CA Drivers Improvement Course With our Mature Course drivers 55 & older can save up to 15% off their car insurance!”

I hope not.

Tweet these 3 things more often to piss off less people…

1. Valuable relevant content that is not yours. Post a link to a recent news article, blog post or other industry information.  Make it relevant to insurance, healthy living or any other info that someone who could be your customer would find valuable.
   
2. Jokes, anecdotes, or other random fun content.  People want to smile and have fun.
3. RT’s – retweet your followers tweets.  Show that you are in community and communicating with your list.
   

3) Promote – don’t sell

Twitter is a place for promotions not sales pitches.  Learning the art of promoting is the key to making money with Twitter. Let’s look at some ways to promote your great product…

• Don’t promote products, promote yourself.  People don’t care about your products until they care about you.  Spend more time being an expert and earning your followers trust.
• Create reviews of the products and services you offer.  A great way to build relationships, earn trust and let everyone know what you have to sell is to create valuable content about specific things you offer. (This requires that you have a blog)
• Provide a way for someone who is interested to click-through and get more info. If they’re not interested or just not yet, they just skim by your link and “no-harm no-foul”.

If you have been using these annoying and ineffective methods to promote your business on Twitter don’t feel bad. No one told you and you’ve just been doing what almost everyone else does.  One of the keys to my Twitter success has been purposely watching others that do it right.  Here is a list of some Twitter rockstars.

• @garyvee
• @problogger
• @don_crowther
• @copyblogger

Let’s face it, consumer confidence in corporations and big companies is dwindling fast. Do you spend more time convincing your prospects about your company and product or do you spend more time building a relationship and positioning yourself as an expert in your industry?

People like to buy from people they like and trust. Do you give anyone a reason to like or trust you?

If you buy leads this can be very difficult to do. You have leads generated on a third party site and then forwarded to you. You have about 30 seconds before 4 brokers call this one person.

No relationship. No trust. Massive competition. There has to be a better way…

There is.

The key component to long term online marketing success is your ability to create, develop, and share the brand of “You”.

There are basically two types of people buying online. “Price people” and “value people”.

“Price people” tend to only care about the price of whatever they’re purchasing and don’t put to much concern toward the value of the product or the value they receive for expert consultations (even if it leads to a lower cost in the end).

“Price people” really don’t care who you are or what value you have to offer. They also are not loyal even if they do buy. Why?

Because someone is always selling something cheaper.

“Value people” care again about value. Value does include price though, but it’s not necessarily the main concern. “What am I getting for my money” is a question these people tend to subconsciously ask.

Service is a big deal to “value people”. They want to make sure they’re dealing with an expert who is going to direct them in the right direction. Value people what consul from experts in the industry who can show they where the real value lies.

They don’t however just believe that everyone who is selling something is an expert. They need to trust that “You” are an expert that can deliver the value they’re looking for.

What you get in return from “value people” once you meet their demands is a loyal customer who is very likely to purchase additional products from you and refer you additional business.

Learn how the Lead Traffic Matrix Courses can benefit your business with this brief tutorial of our services.