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Twitter 101 for Insurance Agents

By William Robbins on December 9, 2009

Twitter 101Insurance agents have been coming to Twitter by the bus load.  And many are annoying everyone else on Twitter. If this is you make sure you’re following these 3 simple techniques to make friends and not foes.

1) Let people know who you are.

Who are you? Not what company you work for or what carriers you sell. People buy from real people. The more you hide behind a company name or the products you carry the worse you will do at building relationships, earning trust and creating loyal customers.

There are a few ways you can let someone know who you are…

Continue reading “Twitter 101 for Insurance Agents”

Posted in Social Media, Twitter | Tagged relationship building, twitter | Leave a response

What Napa Valley Can Teach You About Marketing Success

By William Robbins on November 30, 2009

Posted in Branding, Video | Tagged Branding, napa | Leave a response

Branding “You” Online For Massive Success

By William Robbins on November 14, 2009

Let’s face it, consumer confidence in corporations and big companies is dwindling fast. Do you spend more time convincing your prospects about your company and product or do you spend more time building a relationship and positioning yourself as an expert in your industry?

People like to buy from people they like and trust. Do you give anyone a reason to like or trust you?

If you buy leads this can be very difficult to do. You have leads generated on a third party site and then forwarded to you. You have about 30 seconds before 4 brokers call this one person.

No relationship. No trust. Massive competition. There has to be a better way…

Continue reading “Branding “You” Online For Massive Success”

Posted in Branding | Tagged Branding, trust | Leave a response

Lead Traffic Matrix Courses Overview

By William Robbins on November 1, 2009

Learn how the Lead Traffic Matrix Courses can benefit your business with this brief tutorial of our services.


Posted in How To..., Video | Tagged course overview | Leave a response

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